Creative Culture

Do you remember the days when you had to do a presentation for school or work relying on just Powerpoint? And how boring they were? Youtube didn’t exist so you couldn’t rely on an outside video to further emphasize your point or entertain your audience. Since it’s establishment, Youtube and other video-sharing sites have enhanced creative culture. Video-sharing sites have added a new level to creative culture. They’ve changed the way we look at videos and video making and give everybody the chance to be a filmmaker; they are allowing everyday humans to create videos on topics they are interested in and share them with the rest of the world.

As Marek argues in “Creativity meets Circulation: Internet, amateurs and the process of evolution,” there are different types of users with different aims, professionals and amateurs; “The professional user can be an institution or an individual. The crucial distinction is that a professional user acts strategically. This means that a professional user publishes a video in order to achieve a certain goal - mostly a commercial one” (Marek 2). Despite the different aims, both professionals and amateurs aim to show their video to the world; they want to share their creative culture. Youtube and other video-sharing sites have also created a new platform for video makers, Marek argues; “a small but nonetheless very important group of users that is somehow located between the group of professionals and the group of amateurs, the so called Internet-celebrities, i.e. individuals that have gained a great reputation within the Internet community” (Marek 3). These Internet celebrities use their creativity to enhance the creative culture of the world. Internet celebrities like Chris Crocker (‘Leave Britney Alone’) and the creator of the Potter Puppet Pals series take a pop culture phenomenon and use their own creativity to shed the subject in a different light. Without Youtube or other video-sharing sites, we would not have seen these different viewpoints.

Video sharing sites like Youtube enhance creative culture. They offer a free platform for human beings to visually and audibly voice their point of view. Without these sites we would still be restricted to words, and although words are powerful, sometimes watching a video can get a point across a larger audience better- actions speak louder than words.